The coaching is easy.
So why does the business feel so hard?

A business plan — but not the 40-page document banks ask for. For you, it's clear answers to the questions that keep you stuck: who exactly you help, what you offer and charge without flinching, why someone picks you over the free advice online, and where the next five clients come from.

Right now those answers live in your head as half-formed guesses, which is why every decision feels heavy and every week starts with "what am I even supposed to be doing?" The business plan takes the guessing out — your coaching practice on one clear page: who it's for, how it makes money, and the specific next steps to grow it. Not more theory in a folder — a map you actually follow.

It's what turns "I'm a certified coach" into "I run a coaching business."

That's the whole point of building it around you. There's no single right shape for a coaching business — and the plans that fail are the ones that ignore that.

Maybe you've got ten focused hours a week, or eighty. Maybe you love running sessions and never want to be a content machine. Maybe it's a small handful of one-to-one clients you adore, group programmes, retreats, digital products that keep earning without you in the room — or some combination that's entirely your own. A humble, low-hours practice can still have powerful sales and a product that scales. All of it is real, and all of it needs a different plan.

So before we build anything, we get clear on what you actually want and what you realistically have — your hours, your energy, your ambition, your definition of success. Then the business plan is built to fit that. Not a generic template you'll quietly abandon in three weeks, but something that works with your real life and where you want it to go.

Most coaches don't fail because they're not good enough. They fail because they were handed a plan built for someone else's life, then blamed themselves when it didn't fit. This is the opposite of that.

No — and if you did, you wouldn't need this. Nothing here assumes an MBA, a marketing background, or a natural feel for sales. Every framework is in plain language, every term translated, and every example comes from real coaching, not a startup pitch deck. The whole point is that no one taught you this part. So we teach it.

Yes — especially if those clients came through friends-of-friends and you're not sure where the next ones come from. Trellis is built for coaches with roughly 0–10 clients who have the skill but not the business around it. A few clients just means you've got real experience to build the plan on.

The Coach Business Readiness Check is free. The cohort has no set price.

You go through the whole thing first — the plan, the roadmap, the review — and then you decide what it was worth to you and pay that. No number from me up front.

Here's the important part: after launch, this 2-week sprint will retail at €997. Because this is the founding member cohort, I'm taking just six coaches through the entire build with nothing to pay up front. You go all the way through, see the finished plan in your hands, and then decide what it was worth to you.

Being a founding member means three things: a special founding rate on roadmap implementation if you ever want help putting the plan into action, the most direct access to me the programme will ever include, and a real hand in shaping what Trellis becomes. There's one founding group, and I'm filling it now — seats go in the order applications come in, so the earlier your Check is in, the better your odds. I set the start date together with the six once the group's formed, so it works around everyone's real schedule.

Think about what this replaces. A business coach or consultant builds you something like this for €2,000–5,000+ — and you walk away with their plan, that you need them to run. After launch, Trellis itself will retail at €997. This month, you pay only what it turns out to be worth to you.

Here you build it yourself, so you understand every piece and can run it without me long after the cohort ends. That's the part that's actually worth more: not a document you paid for, but a business foundation you own and can rebuild any time it changes.

I'm keeping the founding member cohort pay-what-it's-worth on purpose. I'd rather you set that number from the finished plan in your hands than from a price tag up front — and honestly, the feedback from these first coaches is worth as much to me as the fee. That's the trade. It's a fair one, and it only exists right now.

Because after fifteen years in growth and digital products, I know the most valuable thing I can build right now isn't launch revenue — it's a handful of coaches who run this plan, get real results, and become proof the method works.

So for this founding member cohort I'm trading the upfront fee for that. You get the full €997 programme, hands-on, for whatever you decide it was worth at the end — plus founding member status: a founding rate on roadmap implementation down the line, the most access to me this will ever include, and a real say in how Trellis grows. Once these seats are filled, the price returns to its permanent €997.

Right away, you'll see how your practice is doing across all six areas — what's already growing, and where it needs the most attention. I read every submission myself, and if it looks like a fit, I'll reach out about a seat. But either way you'll hear from me — so you're never left wondering.